新闻动态
Say goodbye to price wars! Don't crash during peak season, don't step on landmines during customs clearance! Temu Y2's strong partners help you earn steadily!01 Cruel Truth: Y2 Accelerates Reshuffling, Elimination Not Due to Price, But Instability
In 2026, the Temu platform will cancel low-price-oriented policies such as mandatory price matching and high-price traffic restrictions, and strengthen compliance audits for European stations, including video verification and corporate accounts. Meanwhile, cross-border infringement risks are soaring – in Q1 2026, approximately 1210 cross-border TRO cases were filed, a year-on-year increase of 29.3%. More than 90% of these involved Chinese sellers, leading to a large number of stores being frozen, merchandise payments lost, and direct forced exits.
Experienced sellers know well that what truly drags down a store is never the product price being too high, but unstable logistics and insufficient compliance. Frequent customs clearance issues, poor system integration, and insufficient shipping capacity during peak seasons are the fatal hidden dangers.
Today's Y2 track has long since stopped being
Created on 05.09
Reject intermediaries from profiting! US domestic source self-operated truck fleet, stable and fast direct delivery nationwide warehousing and distribution!Sellers engaged in North American cross-border e-commerce have mostly encountered these challenges in last-mile logistics: freight forwarders increasing prices through layers of subcontracting, unpredictable timeliness for container pickup and delivery, cargo damage or loss during transit, and no one to handle unexpected issues.
Many sellers, while seemingly choosing cheaper logistics channels, actually bear additional costs such as hidden service fees, demurrage fees, and expedited fees.
When encountering port congestion, customs inspections, or unexpected road conditions during peak seasons, it is extremely easy to cause cargo delays, detention, and damage, directly affecting store performance and capital turnover.
The root cause of these problems lies in: over-reliance on intermediaries for outsourced transportation capacity, lack of self-controlled capacity, standardized safety systems, and dedicated service guarantees.
To completely get rid of the chaos in last-mile logistics, the most effective way is to bypass intermediaries and directly connect with self-operated, source-based services in the United States.
Created on 05.06
Temu's US region launches a quality war, Y2 direct shipping from China becomes a hit! Small and medium sellers break through with low costs, choosing the right logistics directly saves 30% of costs.With the "Internet Platform Pricing Behavior Rules" officially implemented on April 10, 2026, the Temu platform has actively responded to the policy by announcing an increase in US region prices on April 25, officially launching the "Quality War" – completely canceling the three major price control policies of mandatory price matching, automatic price reduction, and high-price traffic restriction, shifting from "price-driven" to "value-driven".
Image source: Online media
This signifies that Temu's platform policy traffic allocation will no longer be centered on low prices, but will instead focus on product ratings, user reviews, fulfillment efficiency, compliance qualifications, and brand influence. Low-price sellers focused on bulk listing will be accelerated out, while sellers focused on high-quality and branded products will usher in a period of development dividends.
At this critical juncture of the platform's comprehensive strategic transformation, Temu's officially promoted Y2 domestic direct shipping model has rapidly become the preferred choice for small and medium-sized sellers.
Created on 04.24
Cross-border Warning: Don't Just Focus on Tax Refunds! High Tariffs May Return in July, Bringing Triple Pressure to Cross-border Sellers. It's Too Late If You Don't Plan Now.Cross-border Warning: Don't Just Focus on Tax Refunds! High Tariffs May Return in July, Bringing Triple Pressure to Cross-border Sellers. It's Too Late If You Don't Plan Now.
Recently, US tariff policies have undergone a dual change. The tariff refund policy of 1.13 trillion RMB (approximately 166 billion USD) officially took effect on April 20th, while the 301 high tariffs may be restarted in July.
Image Source: Online Media
This seemingly contradictory "one retreat, one rise" reflects a clear shift in US trade strategy.
For cross-border sellers deeply involved in the US market, understanding the essence of the policy, calculating costs accurately, and planning ahead are more important than chasing short-term tax refund benefits.
01. From Tax Refunds to Tariff Resumption: A Clear Policy Timeline
2025
The Trump administration, under the "International Emergency Economic Powers Act" (IE
Created on 04.22
Everyone else is making money with Temu Y2's asset-light model, and you still don't know what it is? A complete breakdown of the core strategies for zero inventory, stable traffic, and compliance without penalties!01. What is Y2? An official core definition explained thoroughly.
Y2 mode, officially named Temu Semi-Managed Y2 (Direct Shipping from China) mode.
It is a semi-managed mode extension business form first officially launched by the Temu platform on the US site in April 2025, subsequently expanded to the EU 27 countries market in November 2025, and gradually covered Latin American regions such as Mexico and Chile in January 2026. It is a standardized cooperation mode officially recognized and strongly supported by the platform.
According to the official rule document from the Temu Seller Center, "Semi-Managed Y2 Mode Business Specification V2.3", it is clearly defined:
Y2 mode is a flexible upgrade of the semi-managed (Y1) mode, with the core being a direct shipping semi-managed fulfillment solution from China that operates on a "first order, then ship" basis.
Created on 04.20
Don't hold on stubbornly! FBA has increased twice in a row, and the newly revised Maritime Law will take effect on May 1, 2026. How can North American cross-border logistics break the deadlock?In 2026, the North American cross-border e-commerce landscape will face a dual impact: Amazon FBA fees have seen two consecutive increases and have officially taken effect, and the new "Maritime Law of the People's Republic of China" will be officially implemented on May 1st.
Image source: Official Media
For the complete document of the Maritime Law of the People's Republic of China (2025 Revision),
please contact Zhongnan Jinghang International Account Manager.
Tel/WeChat: 15876779555
These two major changes directly affect industry profitability and risk management. How should cross-border e-commerce practitioners break down the core details, anticipate potential impacts, and find suitable coping strategies?
PART.01
Deconstruction of Core Policy Changes
01. FBA Double Increase: A Dual Rise Scenario, Long-Term Cost Pressure
January 15, 2026 (First Round)
Average FBA fulfillment fees for the US marketplace
Created on 04.20